My Philosophy
Emotion Sells
All great copy starts with a deep emotional connection. I make the prospect feel seen and understood before I ever ask for the sale.
The Unique Mechanism
Every offer needs a unique system that makes it stand out. My job is to find this mechanism and make it the hero of the story.
Clarity & Impact
My copy is direct, punchy, and easy to read. Every word has a purpose. No fluff. Only results.
Proven Results & Case Studies
High-Ticket Course Launch
The Ecom Ascendancy System
The Challenge: A successful e-commerce coach had a powerful system but his VSL was underperforming. It was packed with features but lacked a compelling emotional narrative to justify the high-ticket price.
My Solution: I rewrote the entire VSL script from the ground up. We shifted the focus from the *how* to the *why*, agitating the core pain of "e-com burnout" and selling the dream of a predictable, system-driven business. The new script used a strong "Us vs. Them" narrative and powerful storytelling.
Conversion Rate Lift
+112%
Revenue in First 60 Days
$284K
E-commerce Email Overhaul
Men's Skincare Brand
Before: The brand had a standard welcome email with just a discount code. It had low engagement and failed to build a brand connection, leading to poor repeat purchase rates.
After: I created a 3-part narrative-driven welcome sequence. The emails told the founder's story, educated customers on the quality of the ingredients, and used social proof. This built massive trust and made customers feel part of a community.
30-Day Repeat Customer Rate:
+47%
Ad Copy & Landing Page Fix
Creative Professionals Coach
Before: A coach for creatives was running ads to a landing page with generic copy. The ads had a high click-through rate but a very low conversion rate on the page itself.
After: I rewrote the ad copy and landing page headline to match. Using a powerful hook ("Stop being the most talented, broke person you know"), we created message alignment that spoke directly to the audience's biggest insecurity, dramatically increasing qualified leads.
Cost Per Booked Call:
-62%